Beyond Games: Using VR for Strategic Planning & Brainstorming
Team Building & Company Culture

Beyond Games: Using VR for Strategic Planning & Brainstorming

June 3, 2025By Bill Dai

When we think of VR, we think of games. But Spatial Computing is a powerful tool for the mind.

For your next quarterly planning session or executive retreat, consider swapping the whiteboard for a Virtual Canvas. Here is how VR can unlock strategic breakthroughs:

1. Breaking Linear Thinking with 3D Mind Maps

Whiteboards are 2D. Your business problems are multi-dimensional. Using tools like Noda, teams can build mind maps that float in space. You can walk inside your organizational chart, connect distant ideas with glowing threads, and visualize data hierarchies in a way that paper simply cannot handle.

2. The "Tilt Brush" Effect for creative blockers

Sometimes, words aren't enough. Open Brush (formerly Tilt Brush) allows teams to paint in 3D space. We've seen marketing teams sketch out trade show booth concepts in full scale, walking around the design before spending a dime on fabrication. It turns "abstract ideas" into "concrete prototypes" in seconds.

3. Removing Distractions

The boardroom is full of distractions—phones, laptops, checking emails under the table. Inside a headset, there are no notifications. There is only the task at hand. This "Required Presence" creates a deep-work state that is incredibly rare in modern corporate life. 15 minutes of brainstorming in VR can yield more focus than an hour in a distracted meeting room.

How to Implement This

You don't need a full day. Book a Mobile VR Station for the first hour of your strategy retreat. Use it to "wake up" the brains in the room, visualize the big picture, and then take those insights back to the real world.

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